Emma is the Founder and Chief Pen Wizard of Black Chalk Collective.
Emma started Black Chalk Co in December 2015 as a creative side business while she completed her Bachelor of Business Management and worked full-time as an Executive Assistant to a CEO. Emma’s initial dream was to bring her unique sense of humour into the greeting card world, because funny cards just weren’t that funny anymore (if they ever were? They weren’t. Still aren’t.)
Through the first design process she discovered hand lettering and found her true passion – the lost art of penmanship.
In the space of 12 months Emma attracted over 60,000 followers on social media with her rapidly developing skills, openness to share tips, willingness to teach others and of course –
those strikingly good looks no wait, I mean that unique and hilarious sense of humour crap, no – with my her personable approach to teaching, encouragement of beginners in the calligraphy community and her realness on social media.
Firmly established as an influencer in the lettering space, Emma has put both the Artline Stix Brush Markers and Ecoline Brush Pens on the map as ‘must haves’ in an aspiring letterer’s supply kit, with videos going viral on Facebook and Instagram, racking up over 16 million views in the first week.
Emma has since graduated University but still works full-time as an Executive Assistant in the recruitment industry while running BCC.
Emma has worked with well-known brands and businesses including Artline AU/NZ, Officeworks, Royal Talens, Business Chicks, West Elm, Brita Water, Da Vinci Gourmet and Northland Shopping Centre. Black Chalk Co is also an official stockist of Artline products.
Since stepping away from greeting cards very early on, Emma now focuses her time on teaching others the art of Brush Pen Lettering and Modern Calligraphy through face-to-face workshops, online classes and this blog, as well as regularly completing design work for corporate clients.
Emma is the Founder of the Australian Penthusiasts – Lettering & Calligraphy group on Facebook, Co-Founder of the popular @LetterArchive account on Instagram, and is also a current member of the International Association of Master Penmen, Engrossers and Teachers of Handwriting (IAMPETH).
AS SEEN ON
Insider Art – Artline Stix Brush Marker ombre lettering feature
Mamamia.com – ‘Simple ways to perk yourself up’ feature
Royal Talens – Ecoline Brush Pen blending feature
Artline Stix AU – Mother’s Day feature
Officeworks – ‘Time to Write’ campaign feature
NoteMaker – Blog post feature
Scrawlrbox – Subscription box featured artist, November 2016
5-Minute Crafts – Artist feature
Goodtype – Instagram video feature
Go-To Skincare – Instagram photo feature